Strategy · Messaging · Websites

Turn Confusion Into Clarity. Turn Clarity Into Cash Flow.

Strategy, story, and a website that works as hard as you do.

You built your business on results. Your clients refer you. Your work speaks for itself. But your website and marketing tell a different story. I help established service business owners get clear on their message, build a presence that matches their reputation, and grow past the ceiling that reputation alone can't break.

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The Problem

Every Day, the Right Clients Find Your Website and Leave.

Not because they don't need what you offer. Because they couldn't figure it out fast enough. That's the problem. It has a name: confusion. And right now, it's living on your website.

01

Your Website Exists. It Is Not Working.

You have a website. It might even look good. But if it isn't generating leads, not showing up when people search, and not turning visitors into calls, it isn't doing its job. At that point it isn't a website. It's a business card nobody asked for.

02

You Know Your Value. Your Website Does Not Show It.

Your clients know you're good. The problem is your website looks and sounds like every other option in the same Google search. When everything looks the same, price becomes the tiebreaker. That's a competition you don't want to enter.

03

Quality Alone Does Not Win Clients.

Think about how you choose a contractor, a doctor, an accountant. You don't carefully read every option. You go with the one that made the most sense the fastest. Your clients are no different. The business that explains itself best wins, regardless of who actually does the best work.

People don't hire the best. They hire the one they understand fastest.

The truth behind every strategy that actually grows a business

Josh Taylor
The Guide
"I understand how frustrating it is to know the value you bring, but feel like your marketing isn't telling the story you've worked hard to earn."
Josh Taylor · Certified StoryBrand Guide
"If you invest in marketing, you should get a return and Josh knows how to do that. I would hire Josh to do your marketing today."
Donald Miller Founder & CEO, StoryBrand · Author of Building a StoryBrand
10× Revenue growth led as CMO, from $1M to $10M in five years
20+ Years in marketing strategy, business growth, and brand clarity
Inc.
5000 Led marketing for a company through Inc. 5000 recognition
500+ CEOs and business owners helped with clarity and growth
Credentials + Training
  • Trained personally by Donald Miller, creator of the StoryBrand framework
  • One of the longest-tenured Certified StoryBrand Guides in the world, 10+ years and counting
  • Certified across five business and marketing frameworks: StoryBrand, Business Made Simple, Marketing Made Simple, the Small Business Flight Plan, and Unreasonable Hospitality
  • 20+ years building websites and leading marketing strategy across dozens of industries
  • Five years as a CMO, scaling a company from $1M to $10M and onto the Inc. 5000
  • 12+ years of executive leadership at growth-stage companies
Track Record
  • As CMO, helped scale a company from $1M to $10M in annual revenue in five years, earning a spot on the Inc. 5000
  • Helped a media client grow from $400K to $600K in annual revenue in six months
  • Helped hundreds of CEOs and small business owners achieve clarity, growth, and real results
  • 20+ years of marketing, strategy, and business growth work across dozens of industries
  • 12+ years of executive leadership experience at growth-stage companies
StoryBrand Certified Coach
Business Made Simple Certified Coach
Small Business Flight Plan Certified Coach
Unreasonable Hospitality Certified Coach
Hero on a Mission Certified Life Plan Coach

Plenty of designers will build you something that looks good. What makes this different is that I have run the company, held the P&L, and done the actual work of growing a business. The website is the output. The strategy behind it is what changes things.

Speaking
Josh Taylor speaking on stage Josh Taylor engaging with an attendee Josh Taylor at Q&A Josh Taylor presenting at a leadership summit Josh Taylor speaking at the Car Wash Show

Book Josh to Speak

Josh doesn't do motivational talks. He does the kind that leave your audience with a notebook full of things they can actually use on Monday morning. If your attendees run small businesses, the message will land.

Signature Topics
  • 01Why Your Website Is Costing You Clients
  • 02StoryBrand for Small Business: Telling the Story That Sells
  • 03The Clarity Formula: From Confusion to Cash Flow
  • 04Scaling Past Solopreneur: The Systems and Story You Need
  • 05Building a Business That Runs on Strategy, Not Just Hustle
Book Josh to Speak

About Josh

Josh has spent 20+ years building websites and 12 years in executive leadership, including five years as a CMO where he helped take a company from $1M to $10M and onto the Inc. 5000. He's one of the longest-tenured Certified StoryBrand Guides in the world, trained directly by Donald Miller, and certified across five business and marketing frameworks. He works with owners who do great work and are tired of a website that doesn't show it.

  • Trained personally by Donald Miller, creator of StoryBrand
  • One of the longest-tenured Certified StoryBrand Marketing Guides, 10+ years and counting
  • Five years as a CMO, helping scale a company 10x and onto the Inc. 5000
  • Certified across five business and marketing coaching frameworks
Inquire About Speaking
The Path Forward

The Process Is Simpler Than You Think.

01

Clarify Your Message and Strategy

Before a single page gets designed, we get your message right. We work through your BrandScript together in two dedicated sessions over about two weeks: who you serve, what problem you solve, why you're the right choice. You leave with a clear one-liner, a message hierarchy, and the copy foundation for every page. Most websites skip this step. That's why most websites don't work.

02

Build the Website

This is where your strategy becomes something people can find, read, and act on. Design and development takes four to six weeks. You review drafts, give feedback, and approve before anything goes live. The finished site is fast, mobile-ready, built for search, and structured to convert. No ongoing technical headaches and no wondering if it's working.

03

Grow Your Business

The site doesn't sit idle. It's built with the foundation for ongoing lead generation: search visibility, email capture, and a clear path for every visitor. Most clients start seeing qualified inbound inquiries within 90 days of launch. You stop pitching from zero on every call.

The Engagement

Three Ways to Work Together.

Start with a standalone Clarity Intensive to get your message right before you commit to anything. Or go straight into a 12-month partnership that combines strategy, a launched website, and ongoing coaching. What changes between Clarity and Authority is the depth of the work and the cadence of the support.

Clarity Intensive
$1,500 · one-time

For business owners who want to know exactly what to say before building anything.

  • 90-minute collaborative messaging workshop
  • Complete messaging toolkit: one-liners, taglines, elevator pitch, social bios
  • Written next-step recommendations. No ongoing commitment.
See Clarity Intensive details →
Most Popular
Clarity
$5,500 setup · $497/month

For established service businesses ready to scale with intention.

  • BrandScript built in a 90-minute collaborative workshop, plus a full messaging toolkit (one-liners, taglines, social, email)
  • A 10-page launched website with blog setup, analytics, and one integration of your choice
  • 12 months of Grow: quarterly strategy calls, 2 hours of monthly work, priority support
See Clarity details →
Authority
$9,500 setup · $1,497/month

For established businesses treating their website as a real growth engine.

  • Half-day messaging strategy session, a 5-email nurture sequence, and a sales/landing page, all written for you
  • A 15-page launched website with advanced SEO and up to two integrations
  • 12 months of Scale: monthly 60-minute strategy calls, 5 hours of monthly work, priority response
See Authority details →
See Full Pricing Comparison
Client Results
"For years my Executive Team struggled to explain what our company actually does and it was costing us valuable clients and thousands of dollars in potential revenue every month. We invited Josh to join us on our staff retreat to help us craft a clear messaging strategy that we're now using on our websites, emails, sales calls, and elevator pitches. I felt like this was such a valuable investment that I offered $500 to any team member that could quote our elevator pitch by the end of the retreat. As a result, our team is closing more sales, people are responding to emails and booking calls, and our team is more aligned with our mission than ever before. I'm so glad I made this investment for our company."
Brad Custred CEO, Slingshot
"Working with Josh made a significant difference this past year. Josh helped me clarify my audience, my message, and my brand. I've seen a 100% increase in book sales, in retreat and speaking requests, and in revenue this year since overhauling my website and marketing using the StoryBrand method. The numbers only tell a piece of the story. The biggest impact is the doors it opened for me to amplify my message to people I would not typically stand in front of."
Becky Eldredge Author & Speaker
"I was on the fence about even having a website. Collision reconstruction is a specialized field. My clients are a specific group, and I'd been told spending money on a website wouldn't be worth it. But I needed clarity from someone who actually understood how to communicate a complex service to the right people. That's exactly what Josh did. He took everything I was trying to say and organized it so that as someone reads through the site, their questions get answered before they even have to ask them. My business has doubled since working with Josh. I'm being hired twice as much as I ever expected."
Ronnie Redding Collision Investigator & Reconstructionist
Common Questions

What People Ask Before They Book.

What is StoryBrand, and why does it matter for my business? +

StoryBrand is a messaging framework built on a simple insight: your customers aren't looking for a hero. They're looking for a guide. Most businesses lead with their own story -- their history, credentials, how hard they work. StoryBrand flips that. It puts your customer at the center of the message and positions you as the guide who helps them win. When you get that right, your website stops being a brochure and starts being a sales tool.

Why doesn't my current website get me clients? +

Most service business websites are built around the business, not the customer. They lead with "About Us," list services without explaining outcomes, and leave visitors to figure out why they should care. When someone lands on your site, they make a decision in seconds. If they can't immediately understand what you do, who it's for, and what to do next, they leave. A StoryBrand-based website fixes all three.

What's the difference between hiring you and hiring a regular web designer? +

A web designer builds you a website. I build you a strategy first, then a website that reflects it. The difference matters because a beautiful website built on a weak message is still a weak message. We start with your BrandScript before a single page is designed. The result is a site that converts because the story is right, not just because it looks good.

What is a BrandScript? +

A BrandScript is the foundational messaging document that comes out of a StoryBrand workshop. It defines your customer's goal, the problem they're trying to solve, your role as their guide, the plan you offer, and the outcome they can expect if they work with you. Everything else -- your website copy, your emails, your social bios, your sales conversations -- becomes easier once the BrandScript is done.

Do I need a new website, or do I need better messaging? +

Usually both, but messaging comes first. If your current site isn't working, the problem is almost always the message, not the design. A new website built on the same unclear message produces the same results. That's why every engagement I offer starts with a messaging workshop. We get the story right, then we build around it.

What's the Clarity Intensive, and who is it for? +

The Clarity Intensive is a standalone strategy session for business owners who want to get their message right before they build anything. We spend 90 minutes working through your BrandScript together, and you walk away with a complete messaging toolkit -- your one-liner, taglines, elevator pitch, and social bios. It's a one-time, $1,500 investment with no ongoing commitment. A lot of clients use it as the first step into a full engagement. Others just needed the clarity and take it from there on their own.

What happens during a 12-month engagement? +

The first month is strategy. We complete your BrandScript, build out your messaging toolkit, and get alignment on what we're building and why. Months two through four are design and development -- your new website, built on the strategy we've defined. After launch, we shift into a coaching cadence: regular strategy calls, ongoing work on your site and marketing, and a partner who's invested in your growth, not just your deliverables.

How do I know if I'm ready to work with you? +

If you have an established business, real clients who refer you, and a reputation that outpaces your marketing, you're probably ready. I work best with service business owners who are good at what they do but haven't had the time or clarity to build marketing that reflects it. If you're still figuring out your business model or just starting out, the Clarity Intensive is a better first step than a full engagement.

What Is at Stake

Two Very Different Outcomes.

If Nothing Changes
  • ✕
    You lose business to competitors who communicate clearer, not because they do better work
  • ✕
    Another year stuck at the solopreneur ceiling, doing twice the work for half the growth
  • ✕
    You stay invisible to the clients searching right now for exactly what you do
  • ✕
    Referrals look at your website and quietly choose someone else
After Working Together
  • ✓
    Wake up to lead inquiries from people who already decided they want to hire you
  • ✓
    Charge premium prices with confidence, backed by a presence that justifies them
  • ✓
    Scale beyond solopreneur with a business that doesn't depend on you being in every room
  • ✓
    Get chosen because you're clearer, not cheaper, in a market of look-alike competitors
  • ✓
    A clear path to growth that isn't entirely dependent on who likes you
Ready to Start

Stop Losing Business to Competitors Who Communicate Better. Not Smarter.

Six months from now, your calendar has qualified leads who've already decided they want to hire you. Your presence backs up your reputation instead of undermining it. You're doing the work, not justifying the price.

500+ business owners helped. 20+ years. One process.

Book Your Strategy Call

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Client Work

Websites That Work
as Hard as You Do

A sample of service business sites built to communicate clearly and convert confidently.

Watts Up Media website
01
Watts Up Media
Real Estate Photography & Videography
Mike Ellicott website
02
Mike Ellicott
EOS Implementer & Exit Planning Advisor
Ancil Taylor Dredging Consulting website
03
Ancil Taylor Dredging Consulting
Expert Dredging Consulting
Matthews Brothers Dredging website
04
Matthews Brothers Dredging
Gulf Coast Marine Dredging
SOGO Homes website
05
SOGO Homes
Flat Fee Real Estate
World Changers website
06
World Changers
Youth Mission Trips
Take the First Step

Your Best Clients
Are Online
Right Now.

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