Josh Taylor | Certified StoryBrand Guide for 10+ Years

The Problem

Right Now, Someone Who Should Hire You Is Leaving Your Site

They needed exactly what you do. They landed on your page. And within a few seconds they were gone, off to hire someone who isn't half as good as you but explained it twice as fast.

You didn't lose them because your work isn't good. You lost them because your website made them guess. And people don't buy what they have to figure out.

This one has a fix.

Your site looks fine. It's still not working.

A pretty website that doesn't bring in leads isn't a website. It's a business card you paid five figures for and hung on the internet.

You know you're the best option. Your site keeps that a secret.

Your clients rave about you. Then your website makes you sound like every other name in the search results. And when everyone sounds the same, people shop on price. That's a race you don't want to win.

Being the best doesn't matter if nobody can tell.

Nobody carefully compares all their options. They pick whoever they understand first and move on. The clearest business wins, even when it isn't the best one. Especially when it isn't.

A designer makes your site look good. I make it say the right thing.

The most important thing most websites are still missing

The Guide

"Most people who build websites have never had to make one pay for itself. I have."

Josh Taylor · Certified StoryBrand Guide

What Donald Miller Says

"If you invest in marketing, you should get a return and Josh knows how to do that. I would hire Josh to do your marketing today."

Donald Miller Founder & CEO, StoryBrand · Author of Building a StoryBrand

Josh Taylor and Donald Miller on stage together

10× Revenue growth led as CMO, from $1M to $10M in five years

20+ Years in marketing strategy, business growth, and brand clarity

Inc.
5000 Led marketing for a company through Inc. 5000 recognition

500+ CEOs and business owners helped with clarity and growth

Trained personally by Donald Miller, creator of StoryBrand
One of the longest-tenured Certified StoryBrand Guides in the world, 10+ years and counting
Certified across five business and marketing frameworks
Five years as a CMO, scaling a company from $1M to $10M and onto the Inc. 5000
Helped hundreds of business owners achieve clarity, growth, and real results
20+ years building websites and growing companies across dozens of industries

Small Business Flight Plan Certified Coach

Unreasonable Hospitality Certified Coach

Hero on a Mission Certified Life Plan Coach

I spent five years as a CMO and helped take a company from $1 million to $10 million and onto the Inc. 5000. I've stared at the revenue number with my name next to it. I know the pressure of needing the phone to ring. So I don't decorate. I build the thing I've had to build for my own business more than once: a message clear enough that the right people notice you, get you, and reach for their wallet. The site is what you see. Knowing how businesses actually grow is what makes it work.

How It Works

The Buried Lead Method

Most sites start with design and hope the words catch up. That's backwards, and it's why most of them flop. I start with the message and build the site to serve it.

Find the buried lead.

We dig out the one clear thing your customer needs to hear. Who you help, what you fix, why you're the obvious call. You walk away with a message so sharp you'll use it on sales calls, in your emails, everywhere. Not just the site.

Build the site around it.

That message becomes a site people can actually follow. Clear, fast, works on a phone, built to turn a visitor into a booked call. Live in weeks, not months.

Keep it working.

Your site stays current and handled, quietly bringing in clients while you never think about it again.

Simple Pricing

Three Ways to Build.

Every project runs on the Buried Lead Method. We find the one thing your customer needs to hear, then build a site around it. Pick the scope that fits where your business is right now.

The Clarity Site

$3,499 · one-time

For the owner who needs a clear, working site without the extras.

Focused messaging session to nail your core message and one-liner
5-page website built to convert, not just to look nice
Mobile-ready, fast, and built to be found. Live in about 2 weeks.

See full pricing details →

Most Popular

The Growth Site

$4,900 · one-time

The complete site for established businesses that want it bringing in clients, not sitting there.

The full Buried Lead Method: your one clear message plus copy for every page
10-page website with lead capture, analytics, and one integration of your choice
Search foundation and blog setup. Live in about 3 weeks.

See full pricing details →

The Authority Site

$8,900 · one-time

For businesses ready to treat their website like a serious growth engine.

Everything in the Growth Site, plus a dedicated sales page and a 5-email follow-up sequence
15-page site with advanced search optimization and up to two integrations
Priority build.

See full pricing details →

See Full Pricing Details

Client Results

"Working with Josh made a significant difference this past year. Josh helped me clarify my audience, my message, and my brand. I've seen a 100% increase in book sales, in retreat and speaking requests, and in revenue this year since overhauling my website and marketing using the StoryBrand method. The numbers only tell a piece of the story. The biggest impact is the doors it opened for me to amplify my message to people I would not typically stand in front of."

Becky Eldredge Author & Speaker

"For years my Executive Team struggled to explain what our company actually does and it was costing us valuable clients and thousands of dollars in potential revenue every month. We invited Josh to join us on our staff retreat to help us craft a clear messaging strategy that we're now using on our websites, emails, sales calls, and elevator pitches. I felt like this was such a valuable investment that I offered $500 to any team member that could quote our elevator pitch by the end of the retreat. As a result, our team is closing more sales, people are responding to emails and booking calls, and our team is more aligned with our mission than ever before. I'm so glad I made this investment for our company."

Brad Custred CEO, Slingshot

Common Questions

What People Ask Before They Book.

What is StoryBrand, and why does it matter for my business? +

StoryBrand is a messaging framework built on a simple insight: your customers aren't looking for a hero. They're looking for a guide. Most businesses lead with their own story: their history, credentials, how hard they work. StoryBrand flips that. It puts your customer at the center of the message and positions you as the guide who helps them win. When you get that right, your website stops being a brochure and starts being a sales tool.

Why doesn't my current website get me clients? +

Most service business websites are built around the business, not the customer. They lead with "About Us," list services without explaining outcomes, and leave visitors to figure out why they should care. When someone lands on your site, they make a decision in seconds. If they can't immediately understand what you do, who it's for, and what to do next, they leave. A StoryBrand-based website fixes all three.

What's the difference between hiring you and hiring a regular web designer? +

A web designer builds you a website. I build you a strategy first, then a website that reflects it. The difference matters because a beautiful website built on a weak message is still a weak message. We start with your BrandScript before a single page is designed. The result is a site that converts because the story is right, not just because it looks good.

What is a BrandScript? +

A BrandScript is the foundational messaging document that comes out of a StoryBrand workshop. It defines your customer's goal, the problem they're trying to solve, your role as their guide, the plan you offer, and the outcome they can expect if they work with you. Everything else becomes easier once the BrandScript is done: your website copy, your emails, your social bios, your sales conversations.

Do I need a new website, or do I need better messaging? +

Usually both, but messaging comes first. If your current site isn't working, the problem is almost always the message, not the design. A new website built on the same unclear message produces the same results. That's why every project starts with a messaging workshop. We get the story right, then we build around it.

What does the free application call involve? +

Fill out a short application first so we're not starting from zero. Then we get on a call and talk through where your business is, what your site is doing (or not doing), and which tier fits. No pitch, no pressure. If it's not a fit, I'll say so. It's the no-risk first step.

What does the build process look like? +

We start with the message, not the design. That's the Buried Lead Method. In our first session, we dig out the one thing your customer needs to hear. That becomes the foundation for every page. From there, we build the site around it, get it live fast, and hand it off. Most projects are live in 2 to 3 weeks. If you add the Care Plan, ongoing updates and support are handled for you so you never have to think about it again.

How do I know if I'm ready to work with you? +

If you have an established business, real clients who refer you, and a reputation that outpaces your marketing, you're probably ready. I work best with service business owners who are good at what they do but haven't had the time or clarity to build marketing that reflects it. If you're still figuring out your business model or just starting out, a full build probably isn't the right fit yet. Fill out an application -- the call is free, and we can figure out together whether the timing is right.

Your website is making you look ordinary. That's costing you clients.

Right Now, Someone Who Should Hire You Is Leaving Your Site

Your site looks fine. It's still not working.

You know you're the best option. Your site keeps that a secret.

Being the best doesn't matter if nobody can tell.