Most service businesses have a clarity problem, not a marketing problem. A Certified StoryBrand Guide helps you get your message right, build a presence that reflects your reputation, and grow past the ceiling that referrals alone can't break.
A Certified StoryBrand Guide is someone trained and certified by StoryBrand to apply Donald Miller's messaging framework with businesses. The certification isn't just reading the book. It involves formal training, testing, and supervised application with real clients.
The StoryBrand framework is built on one core insight: your customers aren't looking for a hero. They're looking for a guide. Most businesses lead with their own story. StoryBrand flips that. It puts your customer at the center and positions you as the guide who helps them win.
A Certified StoryBrand Guide takes that framework and applies it to your specific business: your customer, your problem, your process, your website, and your marketing. The result is a clear, consistent message that converts because it's built around what your customer actually needs to hear, not what you want to say about yourself.
Not every StoryBrand Guide is equal. The certification is the floor, not the ceiling. Tenure, volume, and the ability to apply the framework across different business types is what separates a capable guide from an experienced one.
"If you invest in marketing, you should get a return and Josh knows how to do that. I would hire Josh to do your marketing today."
Every engagement starts with a BrandScript workshop. In 90 minutes to a half day, we work through your customer's story and build your complete messaging foundation: your one-liner, your taglines, your elevator pitch, and the copy your website will run on.
Once the strategy is done, we build a website that reflects it. Design and development takes four to six weeks. The site is launched, live, and built to convert because the story underneath it is right, not just because it looks good.
After launch, we shift into a coaching cadence. Regular strategy calls, ongoing work on your site and marketing, and a partner who's invested in your growth through the full 12 months, not just your deliverables.
Not sure where to start? The Clarity Intensive is a standalone strategy session with no commitment beyond the session. Ready to build? Clarity and Authority are 12-month engagements that include your website and ongoing coaching.
A Certified StoryBrand Guide is someone trained and certified by StoryBrand to apply Donald Miller's messaging framework with businesses. Certification involves formal training, testing, and supervised application with real clients. Guides help businesses clarify their message, then apply it to their website, emails, and marketing so customers understand what the business does, whether it's right for them, and what to do next.
A StoryBrand Guide works with you to build your BrandScript: a core messaging document that defines your customer's story and your role as their guide. From that foundation, they help you create a website, email sequences, and marketing that communicates clearly and converts. The guide doesn't just hand you a document. They apply the messaging across everything your customer sees, and most guides offer ongoing strategy support after the initial engagement.
Look at their actual work first, not just their portfolio design. Read the copy. Does it clearly communicate what the business does and who it's for? Ask about their process: a good engagement starts with a BrandScript workshop, not a website. Ask how many businesses they've worked with, what industries they specialize in, and what happens after launch. Book a strategy call with Josh to start the conversation about your specific situation.
StoryBrand Guide pricing varies by scope and experience. Standalone BrandScript sessions run $1,500 to $3,000. Full 12-month engagements including strategy, a launched website, and ongoing support range from $10,000 to $30,000 for the year. Josh's Clarity Intensive is $1,500 one-time. The Clarity Engagement starts at $5,500 setup plus $497/month. The Authority Engagement starts at $9,500 setup plus $1,497/month. Full pricing is on the pricing page.
An agency executes. They run ads, manage social, write content, and build websites. A StoryBrand Guide builds the messaging strategy that makes all of that worth doing. Most service businesses that struggle with marketing have a clarity problem, not an execution problem. An agency will scale what you give them. A guide makes sure what you give them is worth scaling. The right sequence: strategy first, execution second.
Josh has been a Certified StoryBrand Guide for over 10 years, making him one of the longest-tenured guides in the country. He was trained personally by Donald Miller, the founder of StoryBrand, and has worked with 500+ service business owners across industries including consulting, professional services, home services, and specialty trades.
Book a strategy call and we'll talk through where your message is breaking down and what the right next step looks like. No pressure, no pitch. Just a direct conversation about your business.
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