How Much Does a StoryBrand Guide Cost?

This is the question most people Google before they book a call. I'll give you the honest answer, including exactly what I charge and why.

The Range

StoryBrand Guides set their own pricing. There's no standard rate. At the low end, you might find guides charging $1,500 to $3,000 for a BrandScript session and messaging document. At the high end, full-service engagements that include strategy, a launched website, and ongoing support for the year can run $15,000 to $30,000 total.

The range is wide because the deliverables are genuinely different. A one-time messaging session is a different product than a 12-month partnership. You're not comparing apples to apples when you compare prices without comparing scope.

What Affects the Price

A few factors move the number significantly:

• Scope. Messaging only vs. messaging plus a launched website vs. messaging plus website plus ongoing strategy and support. Each layer adds cost.
• Tenure and experience. A guide who's been certified for a year charges less than one who's been at it for a decade. That's not arbitrary: a more experienced guide runs a better workshop, writes better copy, and avoids the mistakes that come from limited reps.
• The length of the relationship. One-time projects are priced differently than ongoing partnerships. If you're looking for a guide who stays involved after launch, expect a higher total investment and a higher monthly rate.
• Your business complexity. A single-service solopreneur and a 30-person firm with multiple service lines require different levels of work to get the messaging right.

What I Charge

I offer three ways to work together, with prices listed publicly because I don't want sticker shock to be part of anyone's experience.

Clarity Intensive: $1,500, one-time. A 90-minute collaborative BrandScript workshop plus a complete messaging toolkit: your one-liner variants, taglines, elevator pitch, and social bios. Delivered in about a week. No ongoing commitment. This is the right starting point if you want to get your message right before you build anything, or if you're not ready to commit to a full engagement.

Clarity Engagement: $5,500 setup + $497/month for 12 months. The full BrandScript workshop, your complete messaging toolkit, a 10-page launched website with blog and analytics, quarterly strategy calls, and two hours of ongoing work each month. Total first-year investment: about $11,464.

Authority Engagement: $9,500 setup + $1,497/month for 12 months. A half-day strategy session, complete messaging toolkit, a five-email nurture sequence, a 15-page website with advanced SEO, monthly strategy calls, and five hours of work each month. Total first-year investment: about $27,464.

The full breakdown is on the pricing page.

Is It Worth It?

That depends on what a client is worth to you and what it's costing you to stay unclear.

If a new client brings in $5,000 to $10,000 in revenue, the Clarity Intensive pays for itself with one. The Clarity Engagement pays for itself with two or three. The question isn't whether the investment is large. It's whether the outcome is larger.

For established service businesses, the more useful question is: what's your current marketing costing you in missed opportunities? If you're losing one client a month to someone who communicates more clearly, that's not a small number. If your referrals land on your site and quietly choose someone else, that's a real cost even if you never see it on a report.

What You Shouldn't Pay For

A few things worth being skeptical of:

• A guide who won't show you pricing upfront. If a guide won't tell you what they charge until the end of a long sales process, that's a red flag. You should be able to evaluate whether the investment makes sense before spending time on calls.
• Rock-bottom prices. A newly certified guide charging $500 for a BrandScript session is learning on your project. That might be fine if you're on a tight budget and patient with the process. Just know what you're getting.
• A scope that doesn't include a workshop. If a guide wants to write your website copy without first running a BrandScript session, they're guessing at your message. The workshop is where the strategy happens. Without it, you're just getting a copywriter who read a book.

The Actual Question

Most people who ask "how much does it cost?" are actually asking "is this worth it for me?" That's a harder question to answer without knowing your situation. The investment makes clear sense for established service business owners with a real client base and a reputation that outpaces their marketing. It makes less sense if you're just starting out or still figuring out your offer.

If you're not sure, the Clarity Intensive is a reasonable way to find out. It's a low-commitment starting point that gives you real, usable deliverables regardless of what comes next.